KAITLYN WINEY

Work We've Made for brands You Know.

This portfolio brings together work we have personally shot and edited alongside campaigns we led through creative direction for UGC creators, influencers, and celebrity talent. Different execution, one standard: performance.

Brands We've Helped Scale

HexClad Oura WeightWatchers Curology Rent the Runway Mercari Girlfriend Collective TRX Grove Co. Flamingo Bliss Laura Geller Cover FX Function of Beauty Proven Skincare Sio Beauty TRIO Beauty Shield Labs Tovala Catalina Crunch Brightland Gratsi Material Kitchen Hedley & Bennett Caskata Lomi Begin Health GleeFull Supplements Kosmos Q Flo Pilates HUG Sleep Ice Blankets Jambys Hollow Socks Flux Footwear Charix The Patch Brand Vetchy Cowhides Direct StoryBoards Xena Workwear
Case study

Great Creative
Isn't Luck.

  • ClientDTC fitness brand
  • ChannelMeta
  • AudienceWomen 34–52
The challenge
  • Creative fatigue
  • Performance plateaued
  • No repeatable framework
The system
  1. 01 Research Personas · Reviews · Communities · Meta data
  2. 02 Insight Pain points · Motivations · Blind spots
  3. 03 Hypothesis A claim worth proving, one variable at a time
  4. 04 Test Hooks · Angles · Frameworks · Landing pages
  5. 05 Framework The pattern behind the winner, written down
  6. 06 Scale Rebuilt across audiences, formats and channels
The breakthrough

Dramatic storytelling beat feature-first creative. Lead with the story they already live, introduce the product second.

The outcome
  • 2×ROAS
  • Click-through rate
  • Cost per acquisition
  • Landing page conversion
  • Engagement
01  /  Direct response

Client Footage & UGC

TRX
TRX
Charix
Charix
Flo Pilates
Flo Pilates
Hedley & Bennett
Hedley & Bennett
HexClad
HexClad
Hollow Socks
Hollow Socks
HUG Sleep
HUG Sleep
Laura Geller
Laura Geller
Proven Skincare
Proven Skincare
Rent the Runway
Rent the Runway
Storyboards
Storyboards
The Patch Brand
The Patch Brand
Tovala
Tovala
TRIO Beauty
TRIO Beauty
Vetchy
Vetchy
Xena Workwear
Xena Workwear
LomiPlay
Lomi
Begin HealthPlay
Begin Health
CurologyPlay
Curology
JambysPlay
Jambys
02  /  Celebrity

Celebrity-Led Campaigns

Laura Geller / Bethenny FrankelPlay
Laura Geller
Bethenny Frankel
Laura Geller / Jennie GarthPlay
Laura Geller
Jennie Garth
Bliss / Katharine McPheePlay
Bliss
Katharine McPhee
Laura Geller / Katharine McPheePlay
Laura Geller
Katharine McPhee
03  /  Static

Built to Win the Scroll

Every static was designed with intention. From concept and copy to composition and creative testing, these images were built to stop the scroll, communicate instantly, and drive action.

Reasons Why
Leg Lumps
Estrogen Lumps
Jeans Fit Cartoon
Jeans Fit Again
Intimacy Story
Cartoon Review
Before and After
180 Day Guarantee
Laura Geller
Laura Geller
Flo Pilates
Flo Pilates
Flo Pilates

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