Strategic support, built around what you actually need.
Some brands need answers. Some need direction their creators can actually execute. Some need a folder of footage turned into ads. Some need the creative made for them. And some need a strategist who stays close to the work every week. Each package is a different way to plug senior creative strategy into the team you already have. Get senior-level creative strategy without the cost and commitment of a traditional agency or full-time hire.
No unnecessary retainers. No agency overhead. No cookie-cutter scopes. Just the right level of strategy, direction, and support for your team.
Find the opportunity before you make more creative.
$7505 business days
The problem Your creative isn't performing the way it should and nobody can say why. You're testing the same angle in new clothes, the ads are starting to repeat themselves, and the answer probably isn't more of them. I read the existing creative, the performance data, the competitors, and the customer, then find where the real opportunity is sitting.
What's included
Performance review
Competitor analysis
Customer insights
Audience personas
Winning hooks & angles
Creative fatigue audit
Growth opportunities
Prioritized action plan
You receive
1Creative Opportunity Report
1Live strategy walkthrough
You leave knowing what to stop making, what to keep testing, what to test next, and why each of those is worth the spend.
02What to film
Creator Brief Sprint
Turn good ideas into content your creators can actually make.
$2,0005 business days
The problem Having creators isn't the hard part. Knowing what to ask them to create is. "Make a UGC video about why you love our product" burns creator spend and comes back as content nobody wants to run. I build the concept behind the script: the objective, the audience, the hook, the message, what to say, what to shoot, and what success looks like.
This is what your creators should make. If the footage already exists, you want 03.
What's included
Creative strategy
Customer insights
Messaging
Creative concepts
Hooks
Shot lists
Visual references
Production guidance
Testing recommendations
You receive
10Production-ready creative concepts, each with a corresponding creator brief
Every brief covers creative objective, hook, core messaging, creator direction, shot list, talking points, visual references, production notes, success criteria.
03How to edit
Editor Brief Sprint
Get more out of the footage you already have.
$2,0005 business days
The problem You already paid for the footage and it's sitting in a folder. Your editors are guessing, and every new test seems to need another shoot. I go through what you have and decide which clips earn their place, which story they support, what hook leads, how the ad opens, what gets cut, and what the creative hypothesis actually is.
02 tells creators what to film. This tells editors how to turn what you already filmed into an ad.
What's included
Creative strategy
Footage analysis
Messaging
Creative concepts
Hooks
Edit direction
Visual references
Performance recommendations
Testing recommendations
You receive
10Production-ready creative concepts, each with a corresponding editor brief
Every brief covers creative objective, hook, core messaging, edit direction, scene-by-scene structure, visual references, motion graphics and text callouts, music and pacing, success criteria.
Most complete
04Done for you
Launch-Ready Creative
From strategy to an ad you can actually launch.
$4,0007 business days from product arrival
The problem Sometimes you don't need another strategy deck. You need the creative. No handoff to manage, no brief to translate, no gap between the idea and the finished asset. Strategy, concept, script, production, editing, variations, exports. Every concept starts from a creative hypothesis rather than a request to make an ad.
What's included
Creative strategy
Scriptwriting
UGC production
Video editing
Creative variations
Final exports
You receive
4Fully produced concepts
12Performance variations
24Launch-ready assets
Delivered in 9:16 and 1:1, exported for paid and organic.
Add-ons
Production, On Its Own
Already have the strategy? Let's make the assets. When you know the concept, the message, and the audience, you don't need me to tell you what to make. You need footage worth running. Add either to a package, or book them on their own.
Kait on camera
UGC On-Camera Footage
You bring the concept. I bring it to life.
$600
The idea is yours For brands that already have the script, the concept, or the brief and need natural, believable on-camera footage for paid social. This isn't a generic influencer shoot. Every clip is filmed for your specific concept and the edit it's going into. Kait is the creator on camera, shooting and delivering every clip herself.
20On-camera talking points
20Raw clips, 8s minimum
Product interaction
Lifestyle B-roll
Multiple angles & takes
Organized, edit-ready files
Unlimited paid & organic rights
Send a script or talking points, or give general direction and we will write the messaging based on what performs.
Sample reel
On-camera delivery and high-quality product B-roll, shot in house. Take the raw files organized and ready for your editor, or have us cut them into launch-ready ads.
Product
Product B-Roll Package
Give your existing creative more to work with.
$500
More to work with Premium product footage that strengthens what you're already running: UGC, paid social, demos, transitions, hooks, and edits already in rotation. Organized, edit-ready, and cleared for paid and organic.
20Premium B-roll clips, 8s minimum
Lit for paid social & ecom
Product interaction
Lifestyle footage
Multiple angles & movements
Organized, edit-ready files
Unlimited paid & organic rights
Need a little more hands-on creative direction?
Fractional Creative Strategy
$7,500/ monthMonth to month
Senior creative strategy without the full-time hire.
This is for brands that don't need a one-off answer. They need someone who stays close to the work. I become your Fractional Creative Strategy Lead. You keep your creators, editors, designers, agencies, and paid media team. I provide the strategic layer connecting performance data to customer insight, concepts, production, testing, and iteration.
I'm there to answer
What should we make next?
Why isn't this working?
Which concepts are worth producing?
What should we test next?
What is the creative team missing?
What should we scale, iterate, or kill?
Includes
Monthly creative strategy + testing roadmap
Weekly creative direction
Concept, hook + angle development
Creative briefs for priority concepts
Script, concept + edit reviews
Performance creative analysis
Iteration recommendations
Competitive + market intelligence
Weekly 60-minute strategy call
Async Slack / email access
1-business-day response
Best for teams whose version of the problem sounds like this: we don't need another agency, we need someone senior who can stay close to our creative and help us make better decisions. Not hourly, not a set number of days. Dedicated strategic capacity across the month, pointed at whatever will move performance most.
You don't need another person to make more creative. You need someone to make sure you're making the right creative.
Custom engagement
Need Something More Custom?
Your creative challenges aren't one-size-fits-all.
Some problems need a sprint. Some need ongoing direction. Some need something else entirely. Tell me what you're trying to solve and I'll build the engagement around it.
ITLYN