With a focus on delivering impactful, data-driven creative direction, I frequently craft detailed creative briefs that serve as the foundation for high-profile campaigns. From ideation to execution, I directly lead creative requests that shape content for celebrities and notable influencers. By working closely with these talent teams, I ensure that each project aligns with both brand vision and individual style, fostering authentic collaborations that drive meaningful engagement. My approach blends insight, creativity, and strategy, resulting in dynamic, compelling content that resonates across all channels.