About Kaitlyn
From Broadcast Media to Paid-Social Powerhouse
After thriving for years in top markets with ABC and NBC affiliates, I made a bold shift into the advertising industry—a move that has led to great success. My expertise in Paid-Social and Direct Response advertising comes not only from my media background but also from my ability to distill complicated data into clear, actionable insights.
As the creative lead for paid social campaigns with brands spending six figures daily, I’m adept at analyzing complex data and breaking it down in a way that makes it easy for teams to understand the creative direction we need to pursue. My approach combines data-driven decision-making with creative flair, ensuring that every campaign is guided by key performance indicators (KPIs) and aligns with broader business goals.
With a strong foundation in producing, scriptwriting, editing, on-camera performance, and data analysis, I consistently deliver high-performing, captivating content that meets the highest industry standards. I specialize in taking abstract data and turning it into engaging, results-driven ads, even within the tight window of a 30-second spot.
